Selling a home in Snohomish County or King County in 2025 is not about just throwing up a “For Sale” sign and hoping someone wanders in. The way buyers hunt for a home has shifted dramatically. To succeed, sellers must understand the buyer’s journey—from first spark of interest through to offer—and align their marketing accordingly. Below is a breakdown of how today’s buyers behave and how a savvy listing strategy can reach them.
Open houses are a classic real estate tradition. They provide a convenient, no-appointment needed way for curious neighbors, passers-by, and prospective buyers to tour a property. They feel tangible and hopeful for sellers: “someone might just fall in love with it this weekend.” But increasingly, data and buyer behavior show that open houses are rarely the path by which most homes are sold—and in many cases, they’re more of a perk than the core strategy. Below are the trends, statistics, and underlying reasons why open houses may not be your best investment.
